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Equity and Local Economy

Straus Family Creamery

Albert Straus started Straus Family Cramery in 1994 with a deep commitment to supporting a dairy farming system that is both environmentally friendly and economically viable. He envisioned a system that would help family farms thrive and support a revitalization of the surrounding rural communities. We believe sustainable organic farming practices are imperative to ensure the health of farming for generations to come and to sustain a thriving relationship among farms, food, people, and the earth.

SolSolutions LLC


Sonoma county based SolSolutions is your local solar + storage + application designer-integrator that works to provide electric and lighting in the micro-grid and off-grid world of uncertainties and down-sizing. 

~ Solar power & lightlng for events, disasters and emergencies

~ Solar + Storage consult & design for residential & commercial

    *Installation work performed by associated C-10  electrical contractors*

~ Off-Grid Solar system repair, troubleshoots & upgrades

Alison Malisa, MPH

While teaching high-school economics, Alison became driven by the need to combine coherent communication and design-thinking to tap into students’ natural compassion, curiosity, and creativity. In 2017, Alison founded Peace Profits to teach peace and design for the ReGeneration.  Peace Profits has developed into an education, research, and design organization with partners all over the world. We are focused on cultivating economic ecosystems for peace, prosperity, regeneration, and well-being for all.

Pooran Desai OBE

He has worked on Bioregional projects and enterprises in sustainable forestry, (woodland management and products), farming (reviving the lavender industry of south London), recycling (converting tree surgery waste into biomass for energy) and real estate development.


SolarCraft is 100% Employee-Owned and one of the largest green-tech employers in the North Bay for over 35 years.  SolarCraft delivers Solar and Clean Energy Solutions for homes and businesses including Solar Electric, Solar Pool Heating and Battery / Energy Storage.  With over 8,000 local customers, our team of dedicated employee-partners is proud to have installed more solar energy systems than any other company in the North Bay.   

Efren Carrillo

Efren Carrillo is currently an advocate for Burbank Housing, involved in community and government relations, as well as business development. Carrillo served two terms on the Sonoma County Board of Supervisors, having been first elected in 2008 at the age of 27. While on the board he was a key leader for the establishment of Sonoma Clean Power. He also worked at the USEPA, Sonoma County Economic Development Board, Sonoma County Business Environmental Alliance, for Assemblyman Joe Nation, and for Redwood Credit Union. He has a degree from UCB in environmental science and policy.

Joyce Lopes

Joyce Lopes joined Sonoma State University as the Vice President of Administration and Finance and Chief Financial Officer in August 2017.  Prior to coming to SSU, she served as the Vice President of Administrative Affairs at Humboldt State University. Along with being a certified public accountant, Ms. Lopes holds a Master's in Business Administration and a certificate from the Chief Business Officer Leadership Institute sponsored by the California Association of School Business Officers.

Cynthia L. Murray

Cynthia Murray is President/CEO of North Bay Leadership Council (NBLC).  She serves on the boards of many organizations including the Bay Area Council Economic Institute, First 5 Sonoma County Commission, Sonoma County Health Action Council, Marin School to Careers Partnership and the Metropolitan Transportation Commission’s Policy Advisory Council. Murray chairs the Marin County Housing Crisis Action Group and is a strong advocate for new housing.

Lawrence Jaffe

Lawrence Jaffe is a member of the Sebastopol Grange and is the Current Chair of the Board of the North Bay Credit Union. He has earned a BA in Politics from the University of California at Santa Cruz and earned a Juris Doctorate from the New College School of Law and Social Change. Lawrence is a lover of music, gardening and community.

Lisa G. Carreño

Lisa is President and CEO of United Way of the Wine Country. She graduated cum laude with her BA in Latin American history in 1984 from the Catholic University of America in Washington, DC, and obtained her JD from the Columbus School of Law in 1988. A member of both the Maryland and California bars, she has spent most of her professional career as a social justice advocate and nonprofit executive.  Lisa was appointed by Governor William Donald Schaeffer as Executive Director of the Maryland Commission for Women.

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